Kane Cornes
“That’s extraordinary.” Kane hears the plan.
Watch on YouTube: Kane CornesBC Network / Case study / 17 September 2026
BACK
A KID.
The BackChat Streamathon
Three hosts, one studio and a bet about kangaroo meat. BackChat went live for kids’ sport and its community showed up.
In support of
Raised for TeamSports4All
$50,747
The goal was $50,000.
The BackChat community delivered.
24 HOURS LIVE.
UNLESS HAMISH
EATS THE
KANGAROO.
Will Schofield, Dan Const and Hamish Brayshaw had a plan: go live for 24 hours to help kids into community sport. Take an hour off for every kilogram of kangaroo meat Hamish could eat.
The guests had opinions. Hamish had a long day ahead.
Dan Does Footy
Dan Does Footy weighs in on the roo challenge.
Watch on YouTube: Dan Does Footy
The first near miss
The challenge delivers its first near miss.
Watch on YouTube: The first near missTHE GUESTS
KEPT COMING.
Oleg Markov dialled in mid tyre-change. Mitch McGovern had a story to tell. Jack Buckley weighed in on a medal bearing his own name. The day kept finding another reason to keep watching.
Oleg Markov
A tyre change wasn’t going to stop Oleg joining in.
Watch on YouTube: Oleg Markov
Mitch McGovern
Mitch McGovern, the fireman?
Watch on YouTube: Mitch McGovern
Jack Buckley
The man himself weighs in on the Jack Buckley Medal.
Watch on YouTube: Jack BuckleyALL FOR
KIDS’ SPORT.
Everyone remembers where it started.
A junior game. A first team. A story that still gets told years later. Back a Kid was about giving more children those moments, with TeamSports4All helping families cover registration, uniforms and equipment.
Hayden Ballantyne
The junior game where Hayden kicked 11.14.
Watch on YouTube: Hayden Ballantyne
Where it all started
Oleg and Kane relive their greatest sporting achievements as kids.
Watch on YouTube: Where it all startedAnd when the donations came in…
Skeeter delivers
The tally passed $9,000. Skeeter delivered Suspicious Minds.
Watch on YouTube: Skeeter delivers“The greatest thing we have ever achieved as a business.”
Will Schofield Reflecting on Back a Kid
STILL LIVE.
ALREADY CLIPPED.
229,831
Content views
Across 46 social posts and YouTube clips
The broadcast was still running. Its best moments were already out in the world.
The challenge, the guest stories and Skeeter’s big moment became clips for Instagram, TikTok, Facebook and YouTube.
The network got behind it.
Shelter FootyCast and Freo Fan Fridays brought the fundraiser to their YouTube audiences too. Settle in for the full episodes.
Shelter FootyCast
Hammer joins the boys for finals footy and another rendition from Skeeter.
Watch on YouTube: Shelter FootyCast
Freo Fan Fridays
The Freo crew talk prelims and put their support behind Back a Kid.
Watch on YouTube: Freo Fan FridaysTHE WHOLE
WILD DAY.
Just over 12 hours live. The guests, the roo and everything in between. Watch the Back a Kid Streamathon on YouTube.
15,745
YouTube live + replay views
The Back a Kid Streamathon
Watch on YouTube: The Back a Kid StreamathonBRING US
THE BRIEF.
A cause, a community or a campaign. Give people something to be part of.
Plan a campaign