This Is What Media
Looks Like Now

Studied journalism, worked inside traditional media, and got tired of gatekeepers and slow systems. Built BackChat as the alternative. Dan oversees the systems behind the Group, including production, commercial operations, creator development and the workflows that keep it moving. The focus never changes: build modern media properly, without unnecessary layers.

A 194-game AFL career and a 2018 premiership with the West Coast Eagles, then into media with one belief: audiences wanted honesty and personality more than the traditional system was built to deliver. That thinking became BackChat. Today, Will works across Fox Footy, radio and digital media while continuing to co-host BackChat’s flagship shows and help shape the Group’s audience and commercial direction.

A regular voice on Australia’s biggest 4WD podcast, Jaiden brings hands-on touring, build and modification know-how, from 76 Series Land Cruisers to weekend tracks the rest of the country doesn’t know about.

A Perth-based sports broadcaster best known for his play-by-play work with Fox Footy and 6PR. Adam covers around 60 games a season across AFL, WAFL, basketball and soccer, and was named Best Radio Commentator at the 2016 WA Football Media Awards.

One of Australia’s most recognisable finance journalists, Chris reports on cost of living, property and personal finance for the Today Show and Nine newspapers.

“Flem” took the first hat-trick by an Australian in a Test innings and was part of the 1999 World Cup-winning side. He’s now one of cricket’s most loved analysts, bringing equal parts technical insight and big personality.

A former Hawthorn and Carlton midfielder, Daniel built a 200+ game AFL career before moving into football media. He has since coached AFLW and local footy and continues to coach school footy today. He now works at the ABC as an AFL analyst.

One of the greatest fast bowlers in cricket history, Glenn took 563 Test wickets across a career that delivered three World Cup wins and an Australian Cricket Hall of Fame induction. Off the field he founded the McGrath Foundation.

A former West Coast Eagles midfielder from one of Australian football’s most prominent families. Hamish retired young to pursue media and business, and brings sharp footy IQ and a quick wit to whatever he turns his hand to.

Australia’s first Indigenous Test cricketer, “Dizzy” played 71 Tests and famously made 201 not out as a nightwatchman, still a record. He’s since become a successful international coach with stints at Yorkshire, Sussex and Pakistan.

The face behind Golf With Joel, one of Australia’s most-watched golf YouTube channels. Joel mixes weekend-warrior pain with proper coaching insight, and brings a content creator’s eye for what golf fans actually want to watch.

Founder of FarmCap and host of Talking Aussie Farming, Jonathan sits down with the farmers, innovators and policymakers shaping the future of Australian food and agriculture. The show covers everything from regenerative practice to agri-tech to global trade.

One of Australia’s most recognisable fishing personalities, Lee was an original face of iFish before launching his own long-running series, Fishing Edge. His deep knowledge of species, techniques and gear has built a devoted following across TV, video and podcast.

Anthony “Lehmo” Lehmann is one of Australia’s most prolific stand-up comedians and broadcasters, with a long history on the country’s biggest radio breakfast shifts. A devoted golfer with the handicap to match.

A West Coast Eagles co-captain and 2018 Premiership defender, Liam has built a reputation for toughness, consistency and uncompromising attack on the ball. Off the field he’s a passionate 4WD tragic and a three-time Chris Mainwaring Medal winner as the Eagles’ Best Clubman.

A long-time anchor of WA football coverage, Mark has been a fixture on Channel 7 Perth’s AFL and WAFL broadcasts for years. Few broadcasters know the Western Australian football scene better.

A Russian-born AFL utility who has played senior football for Richmond, Gold Coast, Brisbane and Collingwood, including the Magpies’ 2023 Premiership. Off the field he’s known as one of the game’s most genuine and curious characters.

Co-host of the wildly popular Dan Does Footy alongside Dan Gorringe, “Big Ollie” has become a fan favourite for his sense of humour and his knack for making AFL feel like a mate’s pub chat. He also hosts live watch parties during Gather Round.

The 2000 AFL Rising Star and a former Fremantle Dockers midfielder. Paul is now one of WA’s most respected football voices, blending player insight with no-nonsense analysis.

Stand-up comedian, former The Project panellist and self-confessed golf tragic. Pete has been a fixture of Australia’s biggest comedy stages and screens for over two decades.

The persona of Matt Heath, Ron Chopper is one of Australia’s biggest golf content creators. What started as a COVID-era joke at Perth’s Pinjarra Golf Club has grown into a household name, with fans wearing the official uniform at events from the Australian Open to LIV Golf Adelaide.

A former AFL player turned ABC News Breakfast sports presenter, Tony is one of the country’s most popular broadcasters. His warmth, wit and storytelling have earned him a slate of acclaimed documentaries and a national following.